Your customer increasingly sees an AI answer first, with a few names in it. GEO-Crafter measures whether your name is among them, which competitors are named and what to improve first.
Your first measurement: six customer questions, including the full answers and sources. Free of charge.
Which installer in Utrecht can fit a heat pump in a 1930s house?
The answer names:
Van der Meer Installatietechniek, Warmtewerk, and a national comparison platform.
Not mentionedYourcompany.com does not appear in the answer.
ActionFirst move: add your service area, the property types you handle, your certification and an indication of pricing to your existing heat pump page. A new page is not needed. At the next measurement you see whether the answer has changed.
WhyFor the installers named, the AI answer points to pages that clearly state service area, property type and certification. Your heat pump page is missing those details.
Illustrative example. Your measurement runs on your own market, customers and competitors.
Want to see this for your own business?
Your first measurement: six customer questions, including the full answers and sources. Free of charge.
Your customer does not even have to open ChatGPT. For more and more searches, Google puts an AI answer above the ordinary results, made with Gemini, Google's own AI. Where that answer appears, your customer reads the advice before the list.
That advice has room for a few names. If yours is among them, your customer sees you. If it is not, that answer does not bring you to their attention, not even when you rank on page one of the ordinary results.
Search engines are not going away. The point is what your customer sees first, and that is increasingly a composed piece of advice rather than a list.
You can of course ask it yourself. But does Gemini name you too, on a concrete decision question, in your service area, and again next week? One answer is an observation, not a pattern.
Without a pattern you do not know what to tackle first: another blog post, your services page, a clearer service area and pricing? You already put time and money into being found; without knowing where you drop out of view, you do that on gut feeling.
This can be measured. With a fixed set of questions you see a pattern instead of one loose result, and on the paid plans you repeat that measurement with the other assistants too.
Customer questions are the questions your customer asks on the way to a choice. We put together a set that runs from broad orientation to the concrete choice, supplemented with what people in your market ask Google. You add your own questions and freeze the set, so every following measurement is comparable.
No estimated visibility, but the answer exactly as the assistant gave it. Per question you see whether you are named, in which position, how you are described, which competitors do appear and which sources are shown. The score summarises how often you are named across all questions and assistants; the answer underneath stays visible.
You get an action list in order of priority, tied to the questions on which you were not named. You tick off what you pick up, and at the next measurement you see whether the answers have changed.
We separate three things that often get lumped together: being named, being described positively, and being explicitly recommended. Per question you see which of them occur in the answer.
AI answers change. A measurement is therefore a snapshot taken by a fixed method, not a ranking and not a guarantee. So we measure repeatedly: the change says more than any single result.
Behind every result you see the question asked, the full answer, the assistant, the measurement date and the sources shown. So you do not have to take a conclusion on our word; you can check it.
Where you start: your first measurement runs on Gemini with six customer questions. On a paid plan the same questions also go to ChatGPT, Perplexity and Google AI Overviews, and you measure continuously instead of once.
SEO and your business profile help you be findable and understood, and that work counts here too. But they do not show what an assistant does with it when it composes its own advice out of all those sources: are you named, how are you described, and who appears beside or instead of you?
We combine the questions people visibly ask Google with questions from your buyer's perspective, from first orientation to the choice. That stage weighs into your score. Your own questions simply go in alongside.
Before we advise anything, we check your site. If you already have a page on the topic, the advice is to strengthen it rather than create something new.
Selling in the Netherlands? Then the questions go in Dutch to assistants answering for the Dutch market. Selling across the border? Then we measure in that market. The same question yields different names and sources per language and country.
You work independently in the tool: you compose your question set, start your measurements and follow your action list. Whether you sell to consumers or to other businesses, locally or nationally: the measurement is relevant as soon as your customers compare providers online.
You sign up with an email address on the domain you want to measure, so we know you belong to it; using another address, we review your request personally. And we check beforehand whether there is enough public information about your business for a meaningful measurement. If there is too little, we tell you what is missing before we measure.
Missing a question your customers do ask, or does a result look wrong? Let us know and we will take a look.
Enter your domain and an email address on that domain. If they match, you receive an email with your access link right away. Using another address, such as gmail? Then we take a look ourselves and you hear from us within one working day.
Your first measurement: six customer questions, including the full answers and sources. Free of charge.
Measuring for a client, for instance as an agency? Enter your client's domain and the business email address of your own agency. You hear from us within one working day. See our privacy statement.
Six customer questions from your market, asked to Gemini, the Google AI that also produces the AI answer at the top of Google. Per question you see the full answer, whether you are named, which competitors are named and which sources are shown, plus a first action list. The measurement is one-off and free of charge.
That depends on how much you want to measure and how often. There are three plans, from one domain weekly to several domains daily; the prices are on the pricing page. You only choose a plan after you have seen your first measurement.
Yes. With an email address on the domain you measure, you get in right away. With another address we review your request personally and you hear from us within one working day.
Yes. Enter your client's domain and the business email address of your own agency. We take a look and you hear from us within one working day. On the Premium plan you measure several domains side by side.
No, it builds on it. SEO and your business profile make you findable and understandable, and that work counts here too. GEO-Crafter measures what an AI assistant then does with it when it composes its own advice from all those sources: are you named, how are you described, and who appears beside or instead of you.
No. AI answers change and nobody controls what an assistant says. What you do get: a measurement by a fixed method that you can repeat, and an action list based on what the competitors named do have in order. At the next measurement you see whether the answer has changed.
From what people visibly ask Google in your market, supplemented with questions from your buyer's perspective, from first orientation to the choice. You add your own questions and freeze the set, so every following measurement is comparable.
The first measurement is one-off. After that your plan sets the rhythm: weekly on Start, daily on Growth and Premium. The same questions then also go to ChatGPT, Perplexity and Google AI Overviews, and you see the change over time.
GEO-Crafter is an initiative by iPeople. Questions, or noticed something in your measurement? Email [email protected]: behind that address is the team that builds GEO-Crafter and runs the measurements, not a ticket system. How we handle your data is in the privacy statement.
Question not listed? Email us, or simply request your first measurement.