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Insights on AI visibility
Practical knowledge about GEO: how AI assistants recommend, and what that means for your visibility.
In practiceAnswer engine optimization tools: what they actually measure
Most 'AEO tools' check one layer, like a schema validator or an AI Overview tracker, not whether ChatGPT or Claude actually mention you. Four types, compared.
·6 min read
In practiceGenerative engine optimization checklist: 8 things that matter
Not thirty scattered tips, eight concrete points: what to do, why it improves your odds in AI answers, and how to tell if it worked.
·9 min read
StrategyChatGPT for SEO vs SEO for ChatGPT: two different games
ChatGPT SEO means two things: using ChatGPT as a writing aid for SEO content, or getting named by ChatGPT yourself. We untangle the two, no guarantees attached.
·6 min read
AI assistantsHow to rank in Google AI Overviews (and how to track it)
Google AI Overviews runs on the regular search index, not secret AI markup. What actually matters, and how to see in Search Console whether you show up.
·7 min read
In practiceAI Visibility Tools Compared: 8 Questions Before You Buy
More tools than ever claim to measure AI visibility. Eight concrete questions to separate the ones that measure from the ones that guess.
·8 min read
GEO explainedWhat is AI visibility, and how do you actually measure it?
AI visibility isn't a ranking position, it's a coverage question: in how many measured AI answers do you show up? What it means, and how to measure it.
·7 min read
StrategyLLM SEO: what actually works, according to research
LLM SEO isn't a new trick, it's a different question: not how you rank higher, but how you get cited. What research and practice show, without guarantees.
·7 min read
GEO explainedAnswer Engine Optimization (AEO) vs GEO: terms explained
AEO, GEO, AIO, LLMO: several names for roughly the same discipline. What the terms cover, where GEO's academic origin lies, and what matters in practice.
·7 min read
In practiceHow to rank in ChatGPT: getting recommended by AI
No trick, just an approach: how ChatGPT actually gets its answers, which crawlers matter, and what concretely improves your odds of being named. No guarantees.
·8 min read
GEO explainedGEO vs SEO: the difference and why it matters now
GEO and SEO look alike but measure different things: ranking in the list versus being named in the AI answer. The difference, and what it means for content.
·6 min read- GEO·CrafterGEO explained
What is GEO and why does it decide your AI visibility?
Generative Engine Optimization (GEO) is about whether AI assistants recommend your business in their answer. How it differs from SEO, and how to start.
·3 min read